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Why Study Digital Marketing

Digital Marketing is a obvious pathway to make massive money. Whether you’re a student,a job aspirant, a professional, a housewife, or an ambitious dreamer, Digital Marketing will pave a way for you to make your dreams turn into reality.

Students

Fresher with “0” Industry Experience Start your Career in top MNCs

Professionals

Unsatisfied with Monotonous Work UpSkill your Profile and Growth

Business Owners

Not Enough Growth in $ Grow your Money by 10X

Foundation Modules | Course- 1

Getting Started with the Course

  • Understand the course structure
  • Meet the team
  • Guidance on completing the course smoothly

Website Development & Designing

  • Build a Professional Website, get a domain & hosting for yourself.
  • Learn content writing for your blog post.
  • WordPress installation
  • Theme Customisation
  • Building Home Page & Blog Section
  • Learn to create Brand Logo & Images for websit
  • Content Optimization of Blog Post

Fundamentals to Marketing

  • How to think like a Marketer?
  • Marketing Strategies for Business
Core Modules | Course- 2

Search Engine Optimization

The pillar of any digital marketing strategy, SEO can help you build your band organically and for long term.

  • Understand how Search Engines Work
  • Understand how On-page SEO can improve your search rankings
  • Learn how to identify the best performing keywords for any business
  • Practically implement Off-page and technical SEO
  • Learn the trade secrets of SEO from Industry Experts

Search Engine Marketing

  • Understand & create customer journey
  • Keyword Research & Planning
  • Ad Creation on Google Search & Display Network
  • Remarketing, RLSA & Dynamic Targeting
  • Shopping PLA Ads & YouTube Advertising
  • Campaign Optimisation & Reporting

Social Media Marketing

  • Learn the art of Social Storytelling
  • Identify best social platforms for B2B and B2C organizations
  • Step into the Metaverse with Facebook and Instagram as Core Social Channels
  • Get a detailed understanding of Influencer Marketing on Instagram & Snapchat
  • Effectively grow your LinkedIn Network and learn to establish your brand
  • presence on Twitter
  • Identify your Buyer using Buyer Persona and learn ways to reach them effectively
  • Learn to create content that engages and brings you more customers

Email Marketing

This module is still a very relevant marketing tool that brings maximum conversions at the least cost. In this course you will be able to:

  • Learn how to set up email campaigns for success •
  • Understand Email Delivery Patterns
  • Best Practices for Successful Email Deliveries.
  • Create DRIP nurturing campaigns to seamlessly provide value to your customers
  • Learn to build Email Reputation
Advanced Modules | Course-3

Search Engine Optimization

It can help you get customers coming directly to you rather than you going to them. Learning Inbound marketing would help you with creating a multi-pronged marketing campaign to attract, nurture and convert your most valued customers.

  • Learn the benefits of Inbound Marketing
  • Get started with Marketing Automation
  • Identify Opportunities to Increase your Website Conversions
  • Learn to Create Content that Attracts and Converts
  • Learn the Tools to set up Conversion Oriented Landing Pages
  • Adopt a 360-degree Long Term Digital Marketing Approach

Web Analytics

  • Understanding Digital Analytics through Google Analytics 4 and Universal (Top Rated tool in the Industry)
  • Study of online user behavior
  • Data analysis and conversion improvement strategies
  • Traffic Sources
  • Campaign Tracking Event Tracking Conversion setup to measure Leads, and e-commerce.
  • Advance Segmentation Custom Report Creation, GA Universal and GA4 both
Affiliate Marketing Master Class | Course-4
  • Find profitable offers
  • Spy on other affiliates
  • Run profitable campaigns
  • Scale successful campaigns to multiply earnings
  • Tools used by super-affiliates
Specialization Modules | Course 5

Web Analytics

  • Introduction to AI
  • Using AI in Digital Marketing
  • AI Marketing Use Cases
  • Data Analysis
  • Natural Language Processing
  • Media Buying
  • Automated Decision Making
  • Content Generation Real-time Personalization
  • Example around Chatbot
  • Importance of AI around Digital Marketing

Pre-requisites: All core modules

Podcast Marketing

  • Introduction & Importance of Podcast
  • Understand the Podcast Genres and Diversity
  • How to indulge towards listening to Podcast?
  • Learn to create your own
  • Impact of Podcast & personal development

Pre-requisites: No specific Module

Enhance your Instagram Profile

  • Learn to Optimize your Bio
  • Understand the importance of relevant hashtags & right time for your Content
  • How to increase the followers?
  • Sponsored posts and product reviews
  • Learn ways to engage with the audiences
  • Instagram ads and track your followers

Pre-requisites: Social Media Marketing Module

Specialization Modules | Course 5

Web Analytics

  • Introduction to AI
  • Using AI in Digital Marketing
  • AI Marketing Use Cases
  • Data Analysis
  • Natural Language Processing
  • Media Buying
  • Automated Decision Making
  • Content Generation Real-time Personalization

Pre-requisites: All core modules

Podcast Marketing

  • Introduction & Importance of Podcast
  • Understand the Podcast Genres and Diversity
  • How to indulge towards listening to Podcast?
  • Learn to create your own
  • Impact of Podcast & personal development

Pre-requisites: No specific Module

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Kerala Office

Spacelance No. 4/461, 2nd Floor, Valamkottil Towers, Judgemukku, Kakkanad, Cochin Kerala, India 682 021

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Wafi Residence Office Block LHEU - 13th St - Umm Hurair 2 Dubai Healthcare City - Dubai United Arab Emirates

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